Makeover Monday- Week 7, 2017: How Much Do Americans Spend on Valentine’s Day?

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Just as I started preparing my blog and viz for this week’s Makeover Monday, there was a change in the planned dataset to something a bit more, well, romantic…
It all started with this tweet earlier today:

Andy being ever responsive went out to chase down a poor visualisation and some data and I got to start from scratch ;-). But hey, it’s all in the name of love, so who am I trying to be all pragmatic and cynical? Love it is.


What I like about it:

  • the colour choice helps me to easily understand that we’re talking about something love related. Pink and purple with nice contrasts
  • the heading is short and clear, it tells me immediately what I am going to learn more about
  • I like the context that is provided in the first paragraph
  • the images suit the different categories pretty well
  • I don’t even mind the donut chart, I think it is okay for showing me that a little over half the population is planning on celebrating Valentine’s Day
  • the data source is stated

What I don’t like:

  • It’s a bit too much pink for me. A white background with pink and purple as colours for the data would have worked just fine
  • the people category labels seem a bit awkward, they’re too long and descriptive
  • the labels for the $$$ values could be larger, I’d prefer to focus on those rather than having so much space ‘wasted’ on images
  • what year are we looking at? The source quoted at the bottom suggests it is 2015, but I don’t know for sure

What I did:

  • I started on paper and thought it would be fun to show you guys what my first draft looked like

  • I then moved on to pulling it together in Tableau. My colour scheme is based on a set of writing paper I have (and never use, let’s be honest), because I anticipate plenty of red and pink vizzes this week, so I needed something to break it up 🙂
  • I decided to focus on a couple of key statistics from 2016 and to look at how people (and pets) rank in terms of the money that is spent on them
  • apart from that I wanted to keep it simple and create something quick

(Click on the image below for the interactive version)


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