Makeover Monday week 11, 2018: Irish Whiskey Sales

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I’ll be honest, I did not see this one coming… whiskey???
But hey, it’s a great dataset, nice and simple, and the three best vizzes win a bottle of whiskey. So let’s go from there…

The original visualization comes from Bloomberg and is a simple line chart showing the growth in Irish whiskey sales between 2011 and 2016 by region.



What works well:

  • Simple line chart
  • Grid lines for 50% and 100% provide reference points
  • The colors are very distinct and can be differentiated easily by people without color vision deficiencies
  • Subtitle explains what the lines represent
  • Color legend is very prominent


What could be improved:

  • The title doesn’t appear to have much to do with the viz, its meaning doesn’t come out clearly from the chart and it has a different (casual) tone compared to the rest of the article
  • Using green and red in the same color palette is problematic for people with color blindness but also because green and red are commonly associated with good versus bad results
  • How are the countries ordered in the color palette? It looks to be in descending order by volume growth, but maybe a geographical sorting or alphabetical would make more sense?
  • Why are the year labels not showing for every single year? The labels that are there make it look like 2013 and 2015 were forgotten by the author


What I did:

  • A simple line chart to highlight the massive growth in sales to the US
  • Keeping all other countries in the view for context
  • I have an idea for another viz on this dataset, so will hopefully find time to execute it 🙂

Irish Whiskey Sales

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