#MakeoverMonday 2020 Week 25: Amazon’s tiny profits explained

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Fos this week’s #MakeoverMonday challenge, Charlie picked a chart about Amazon’s revenue vs profit from this article.

What works well:

  • It’s a very simple and clean line chart that is easy to read and understand.
  • The title is clear and succinct.
  • The lines are clearly labeled and the colors make them easy to identify.
  • The gridlines are helpful.

What could be improved:

  • I always find it unnecessarily confusing when the words revenue and sales are used interchangeably. The title says revenue, so I would label the grey line ‘revenue’ as well, instead of sales.
  • The key story is on the far right, so having the $ value labels on the right would make it easier to read the charge and see the magnitude.

What I did:

  • I played with animated bar charts and other ideas but in the end settled on something simple, focusing just on Q1 2020.
  • It would, of course, be very interesting to see Q2 2020 once the numbers are available and to identify the impact of COVID on their revenue.

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